Brand content for hospitality and wellness — built to drive bookings, not just likes.

Why hospitality and wellness brands need their own content approach

A hotel has different content needs to a SaaS business. The shots that drive direct bookings — the bedroom that you actually want to sleep in, the breakfast that makes you book the room — are not the shots a generic photographer turns up to capture. The same is true for wellness venues: a retreat sells the feeling of arriving, not the listing of amenities.

We've built our hospitality and wellness package around what actually moves the metrics: direct booking conversion, OTA listing strength, organic social reach, and the trust signals that earn editorial coverage in publications like Mr & Mrs Smith, Condé Nast Traveler and Design Hotels.

What's in the standard package

• 1-2 day on-site shoot covering rooms, common areas, food, exteriors and experience
• 30-50 editorial stills, retouched and web-ready
• 1 hero brand film (60-90 seconds, 16:9 + 9:16 versions)
• 4-8 short-form vertical reels for Instagram, TikTok and listings
• Founder or team portraits if useful
• All files licensed for direct use across web, social, OTA and press
• Selects within 48 hours, full delivery within 14-21 days

Who hires us for hospitality and wellness content

Boutique hotels, B&Bs and design-led stays. Wellness retreats, yoga and breathwork studios, sound bath venues, bath houses and pilates studios. Cafes and restaurants that operate as destinations. Day spas. Adventure and surf retreats. Hinterland venues that host weddings and events.

Ongoing retainers — keep the content tap on

The brands winning at hospitality content right now don't shoot once a year — they ship fresh content every month. Our retainers cover one shoot day per month plus monthly delivery of stills and reels, priced from $2,200/month. That keeps the OTA images fresh, the reels feed alive, and gives you a year of campaign assets without the per-project negotiation.

Available across Australia, Bali and Europe

Byron Bay until 14 May. France 16-22 May (Paris, Provence, Côte d'Azur, Biarritz). Germany 23-29 May (Berlin, Munich, Hamburg). Bali from early June (Canggu, Uluwatu, Ubud, Seminyak). Bookings during travel windows have no travel surcharge — properties along the route are quoted at home rates.

Hospitality and wellness pricing

• Hospitality content package (one day, photo + video + reels) — from AUD $3,800
• Two-day full coverage (rooms, food, experience) — from AUD $6,800
• Cornerstone brand film (60-90s) — from $4,800
• Monthly retainer — from $2,200/month
• Multi-property package (2-3 sites) — quoted on request

Frequently asked questions

Do you specialise in hotel and retreat content?

Yes — hospitality and wellness are our core verticals. We've built the package specifically for the rooms / food / experience storytelling that drives direct bookings, OTA performance and editorial coverage.

Will the content work for our OTA and Mr & Mrs Smith listings?

Yes. We deliver the full set of crops, resolutions and aspect ratios needed for Booking.com, Mr & Mrs Smith, Design Hotels, Tablet, and direct booking pages. Full commercial usage license included.

Can you shoot guests, or do we need to organise models?

Where guest privacy allows, we shoot with real guests. For hero campaign shots we typically work with talent or have you provide a model — we can coordinate either, billed at cost.

How much does hospitality content cost?

One-day packages start at AUD $3,800, two-day full coverage from $6,800, and monthly retainers from $2,200/month. Final pricing depends on property size, deliverables and usage.

Do you cover events, openings and launches?

Yes — event coverage is available as an add-on. We typically combine an opening or launch event with a brand shoot day to maximise the content yield.